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B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier

When you market B2B products or services, your customers are entire companies, not individual consumers. That means you often have to deal with lengthy, intricate buying processes, involving multiple people and departments.

Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

Direct-to-consumer (D2C) brands are on the rise, upending traditional retail. Companies with cult-like status include fast-rising newcomers like Casper, Third Love, Warby Parker, Allbirds and Harry’s. These digitally native brands—many in lifestyle categories like beauty, apparel and home furnishings—are selling directly to customers, without relying on distribution through department stores, boutiques, or other retailers. And ... Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes

Pay no mind to the cautionary statistics about who has the shortest tenure of the C-suite—there has never been a better time to be a data-savvy CMO. As companies seek to better understand their customers through data-driven insights, the significance of marketing leadership continues to grow year over year. “The good news is that marketing ... For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes

How to Optimize Your B2B Martech Stack

We really don’t want to start a water-cooler war at your next martech conference. But—with deep respect for our B2C colleagues—B2B marketing has its own unique set of challenges. So if you’re a B2B marketer who takes pride in your battle-scars, we understand.

Doing Omnichannel Marketing Right: How to Get Started or Take the Next Step

Omnichannel marketing is fast becoming a requirement for success, and smart CMOs know it. But as with almost everything in marketing and sales, the devil is in the details. it’s tough to know how to get started if you’re new to omnichannel marketing...