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How To Leverage Customer Experience Insights for More Integrated Marketing

Customer journeys take place in a digital landscape dotted with hundreds of touchpoints. Use CX insights to craft relevant journeys.

Stages of the Customer Journey

Examine each of the customer journey stages and how to make the most of each step.

Harness the Power of Predictive Analytics to Boost Marketing Results

Want to know what your customers will do next? Learn how brands reduce churn and deepen loyalty with data, algorithms, and machine learning. This Data-Driven Marketer’s Guide details the use cases for predictive analytics and highlights Treasure Data capabilities.

The Data-Driven Marketer’s Guide to Data Enrichment

Read the Data-Driven Marketer’s Guide to Data Enrichment and learn how to acquire more customers with a continuous data enrichment process.

VentureBeat: How Data Privacy is Transforming Marketing

Treasure Data partnered with VentureBeat to explore data privacy and data governance trends that are shaping marketing, technology and customer experience.

Tackling the Challenges of Multi-Touch Attribution

Learn how multi-touch attribution–together with a CDP–can boost your marketing efforts with a deeper understanding of customer behavior and preferences.

Making Data Work by Delivering Relevant Content to HCPs

Learn how data-driven suppression tactics can improve the relevancy of pharma marketing to healthcare providers.

Find Your Inner Data and Take Precision Marketing to the Next Level

This article was originally published in Pharmaphorum on May 24, 2022. Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeable reservoirs of data remain unseen and untapped to commercial operations, allowing insights, opportunities, and efficiencies to leak away. Organizations are missing out on the ability ... Find Your Inner Data and Take Precision Marketing to the Next Level

Here’s How Marketing Can Thrive in the Cookieless Future

Tech companies and legislators have taken up the cause of data privacy and continue to regulate collection of customer data. But marketers don’t have to see this movement as an “us versus them” scenario: Better security and privacy benefit everyone.