Treasure Data Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts.
Attribution Models: A Complete Guide for Marketers
CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.
CDP Institute: CDP vs. DMP—What’s the Difference? – Treasure Data
CDP Institute explains CDPs vs. DMPs & which is best for retargeting, new customer prospecting, CRM integration, personalized product recommendations & more.
How to Pick the Right CDP with Forrester VP
Watch Forrester Principal Analyst, Joe Stanhope and Treasure Data to talk about selecting the ideal CDP for your business, understanding current trends, and discovering valuable use cases.
Best Examples for Marketing Optimization You Will Actually Use
CDP marketing optimization examples include lead nurturing, audience segmentation, omnichannel messaging, and journey personalization, among others.
How To Leverage Customer Experience Insights for More Integrated Marketing
Customer journeys take place in a digital landscape dotted with hundreds of touchpoints. Use CX insights to craft relevant journeys.
Stages of the Customer Journey
Examine each of the customer journey stages and how to make the most of each step.
Harness the Power of Predictive Analytics to Boost Marketing Results
Want to know what your customers will do next? Learn how brands reduce churn and deepen loyalty with data, algorithms, and machine learning. This Data-Driven Marketer’s Guide details the use cases for predictive analytics and highlights Treasure Data capabilities.
The Data-Driven Marketer’s Guide to Data Enrichment
Read the Data-Driven Marketer’s Guide to Data Enrichment and learn how to acquire more customers with a continuous data enrichment process.