Predictive analytics is the practice of using algorithms and machine learning to anticipate future outcomes based on data. A form of predictive modeling, predictive analytics is the branch of big data analytics that is specifically concerned with revealing insights on what will happen in the future based on what has already occurred in the past.

Customer experience (CX) strategy encompasses all of the plans that a company makes to ensure positive, high-quality customer experiences. Customer experience spans all of the interactions between a business and its customers.

Data visualization is the practice of using software tools to display information in graphical form, rather than as raw data that could be more difficult to understand. By representing different kinds of data visually, individuals and teams can readily identify insights and patterns in the stores of information.

Data visualization tools are software applications that render information in a visual format such as a graph, chart, or heat map for data analysis purposes. Such tools make it easier to understand and work with massive amounts of data.

The customer journey refers to the full lifecycle of a relationship between a business and one of its customers. Rather than focusing on a single transaction or event, the customer journey represents the full duration of a customer-business relationship.

Customer experience management (CEM) is the practice of creating personalized interactions across physical and digital touchpoints. Customer experience can be broadly defined as how your customers feel about your business and its brand over all of its interactions, digital and offline, during their entire relationship with your company.

A CDP, or customer data platform, is software that unites customer data into a single unified profile for each customer. CDPs can either be cloud software or on-premises, but many CDPs today are cloud-enabled.

As CDPs gain popularity among marketers and business leaders, it’s imperative to find out what they are and why they matter - your competition likely already has. Get started now.

In this webinar we will look at a few real world examples of how data-driven strategies are being implemented by retail leaders.

We created this virtual institute of higher learning for any business leader looking to make better use of customer data. Today's businesses face no shortage of customer data, but many still struggle with turning that data into the competitive asset it should be.