Page

What Is Customer Experience Strategy?


Customer experience (CX) strategy encompasses all of the plans that a company makes to ensure positive, high-quality customer experiences. Customer experience spans all of the interactions between a business and its customers.

Page

What Is Data Visualization?


Data visualization is the practice of using software tools to display information in graphical form, rather than as raw data that could be more difficult to understand. By representing different kinds of data visually, individuals and teams can readily identify insights and patterns in the stores of information.

Page

What Are Data Visualization Tools?


Data visualization tools are software applications that render information in a visual format such as a graph, chart, or heat map for data analysis purposes. Such tools make it easier to understand and work with massive amounts of data.

Page

What Is a Customer Journey?


The customer journey refers to the full lifecycle of a relationship between a business and one of its customers. Rather than focusing on a single transaction or event, the customer journey represents the full duration of a customer-business relationship.

Page

What Is Customer Experience Management (CEM)?


Customer experience management (CEM) is the practice of creating personalized interactions across physical and digital touchpoints. Customer experience can be broadly defined as how your customers feel about your business and its brand over all of its interactions, digital and offline, during their entire relationship with your company.

Page

What Is a Customer Data Platform (CDP)?


A CDP, or customer data platform, is software that unites customer data into a single unified profile for each customer. CDPs can either be cloud software or on-premises, but many CDPs today are cloud-enabled.

Page

CDP 101: What Is a CDP?


As CDPs gain popularity among marketers and business leaders, it’s imperative to find out what they are and why they matter - your competition likely already has. Get started now.

Page

On Demand Webinar: Personalizing the Retail and EC Experience with CDP


In this webinar we will look at a few real world examples of how data-driven strategies are being implemented by retail leaders.

Page

Customer Data Platform: CDP Academy


We created this virtual institute of higher learning for any business leader looking to make better use of customer data. Today's businesses face no shortage of customer data, but many still struggle with turning that data into the competitive asset it should be.

Page

MarTech Advisor—6 Ways CDPs Transform CX Outcomes


In this MarTech Advisor ebook, you’ll learn how a robust customer data platform (CDP) helps marketers overcome the challenges of data collection, data analytics, and data activation and drive outstanding customer experiences.

Page

Sharp Turns Ahead: How Automakers and Car Dealers Can Compete More Effectively in a Data-Driven World


Find out how customer data can help automakers and car dealers compete more effectively, increase profits, and win lasting customer loyalty in a data-driven world.

Page

RTP Report: Embracing Intent Data


This new Retail TouchPoints report focuses on how retailers can use behavior-rich intent data to design the most relevant customer experiences and why this is especially important in a world impacted by Covid-19.