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Customer Data Platforms for Marketing Agencies
Marketing strategy is pivoting away from third-party data as cookies are obsoleted. Data privacy laws are only going to get stricter. First and second party data are sitting in online and offline silos. Chat with our partner team to learn how a Customer Data Platform (CDP) can help your clients future-proof their marketing strategy.
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FISC Security Guidelines
The Center for Financial Industry Information Systems (FISC) established the “FISC Security Guidelines on Computer Systems for Banking and Related Financial Institutions” as security guidelines for financial institutions in Japan. It describes controls and security measures related to facilities, operations, and technical infrastructure.
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Weekly Webinar: Understanding The Customer Journey with CDP
This webinar will introduce the basics of CDPs and explore how marketers can use CDPs to get a more comprehensive and data-driven view of their customers.
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Understanding The Customer Journey with CDP
Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies. What are CDPs? And how do CDPs help enterprises better understand the buying journey of individual customers?
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Weekly Demo
We can show you how our Customer Data Platform (CDP) helps companies like yours transform millions of data points into profitable customer experiences.
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Treasure Data Launches New CDP Capabilities
Treasure Data launches new CDP capabilities and unlocks value for customers such as Linden Lab and Anheuser-Busch InBev
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Will a CDP Help Retailers Compete?
Retailers have realized that by mapping out the customer journey they can gain more insights and build more intimate consumer relationships. By enlisting marketing technology like a customer data platform (CDP), we can help your organization execute a customer-centric strategy.
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Forbes Insights Report: Proving the Value of CX
Treasure Data and Forbes Insights surveyed 200 customer experience executives and 1,000 consumers on the value of CX.
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Data-Driven Marketer’s Guide to Data Enrichment
Read the Data-Driven Marketer’s Guide to Data Enrichment and learn how to acquire more customers with a continuous data enrichment process.
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Seize the Marketing Power of Personalization
If you’re like most marketers, you have lots of martech. This special report shows how to use customer data, existing martech, and personalization more profitably.
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eTail Germany: Building Personalisation
A top strategy for transforming customer engagement in 2020 will be investing in real-time customer data, according to a new survey report from eTail, WBR Insights, Treasure Data, and OpentText.
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Retail TouchPoints Personalization Study
How do your company’s personalization efforts compare to other businesses? Are you keeping up with or falling behind consumer expectations?