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Should You Build vs Buy a CDP? – CDP Institute

Should you even consider building your own CDP? David Raab, CEO, CDP Institute, explains how organizations should approach the decision-making process.

Top CDP Use Cases and How To Develop Them

Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.

How to Pick the Right CDP with Forrester VP

Watch Forrester Principal Analyst, Joe Stanhope and Treasure Data to talk about selecting the ideal CDP for your business, understanding current trends, and discovering valuable use cases.

Credit Saison Case Study

Learn how Credit Saison creates unified profiles from multiple disparate data sources, reduces campaign segmentation times and ensures global data privacy and security compliance with Treasure Data CDP.

2025 Gartner® Magic Quadrant™ for Customer Data Platforms

Understand the relative position of 12 technology providers for CDPs, helping you make the right choice for your organization.

2025 Gartner® Critical Capabilities for CDPs

Get complimentary access to the 2025 Gartner® Critical Capabilities for Customer Data Platforms. Compare 12 CDP vendors and their capabilities.

The Data-Driven Marketer’s Guide to Identity Resolution

Do you know your customers by name, cookie, email, physical address, and device? Recognizing your customers as individuals is complex but essential to today's businesses. Read more.

Treasure Data Named A CDP Leader In IDC MarketScape for Data and Marketing Operations Users

Explore the first-ever market evaluation and learn why CDPs are more essential than ever.

Forrester Total Economic Impact Report

The Forrester Total Economic Impact™ of Treasure Data Customer Data Platform showcases the value beyond ROI and TCO, such as cost savings & business benefits.