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Navigating the Consumer Landscape in 2024

Explore data-driven insights. Learn how the C-suite is navigating challenges, embracing invisible customer experiences, and leveraging AI.

Embrace the Possibilities: CDP Use Cases for CPG Brands

Futurum Research explores how Treasure Data's customer data platform solutions help brands use data efficiently and create connected customer experiences.

The CIO and CDO Customer Data Playbook

How CIOs and CDOs can partner with marketing to centralize customer profiles, create behavioral analytics, and enable activations with a customer data platform.

OEMs need CDP for customer centricity at scale

This whitepaper discusses connecting disparate data into actionable insights, so automotive companies can create customer-centricity at scale.

The CPG Guide to Digital Transformation

Learn how leading CPG brands leverage customer data to improve customer experience, drive brand loyalty & meet their DTC marketing objectives today & in the future.

The New Playbook For Data-driven Retail

Customer data has become more complex and valuable. Learn how the right data strategy and a robust CDP can empower retailers to harness that value.

How to Optimize Your First-party Data Strategy

Learn how a first-party data strategy powered by data enrichment can grow customer engagement with personalized experiences.

CDP Beyond Marketing: Sharing Data Across the Organization

From the CDP Institute, learn how today’s product development, sales, support & service teams can create ‘wow’ customer experiences with unified customer data

Composable or Integrated CDP?

Is an integrated or composable CDP the right choice for your business? In this paper, the CDPI discusses the many factors you should consider.