Navigating the Consumer Landscape in 2024: Data-Driven Insights and C-suite Decision-Making
Explore how the C-suite is navigating challenges, embracing invisible customer experiences, and leveraging AI.
Explore how the C-suite is navigating challenges, embracing invisible customer experiences, and leveraging AI.
In a digital age, with rising costs and shrinking consumer power, C-suite confidence wavers:
- 50% feel less confident in decisions than 2 years ago.
- 62% act occasionally without enough data.
- 59% find decision-making more complex.
Yet, post-2020\’s data boom has skyrocketed customer expectations.
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