Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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The Benefits of Buying a Customer Data Platform
Build or buy your CDP? Learn how deploying a ready-made CDP solution can help you reduce complexity and improve scalability and performance—all while achieving a faster time to value.
Customer Insight Power Tools: Level Up Your Game
An enterprise customer data platform is the best customer insights power tool for maximizing the potential of your company's customer data.
Data Warehouse Platform vs. Customer Data Platform
By working together, a data warehouse platform and a customer data platform can help maximize the value of a company's data assets.
Impending Boom: The Customer Data Platform Market Sees More Growth Ahead
The customer data platform market is driven by businesses' need for a modern data solution in an increasingly digitized environment.
Connected Customer Data: A Golden Opportunity for Pharma Marketers
Learn how pharma companies can use data to elevate real-time clinical decision making and to sharpen connections with clients to drive better patient outcomes.
How to Get the Most Value From Your CDP Today–And Tomorrow
Check out key highlights from the recent Advertiser Perceptions report on the CDP Value Chain to learn about CDP selection, uses, benefits, and growth opportunities.
Customer Data Platform Evaluation: A How-To Guide
Check out these features when evaluating customer data platforms: omnichannel data collection, customer profile unification, and user-friendliness.
Measuring Customer Loyalty: A Complete Guide
Brands can measure brand loyalty by tracking metrics like NPS, CLV, upsell ratio, and customer loyalty index (CLI), among others.
The Many Benefits of Customer Loyalty For Your Brand
The many benefits of customer loyalty include improved customer engagement, increased sales and revenue, and higher customer lifetime value.