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The CPG Guide to Digital Transformation

Learn how leading CPG brands leverage customer data to improve customer experience, drive brand loyalty & meet their DTC marketing objectives today & in the future.

The New Playbook For Data-driven Retail

Customer data has become more complex and valuable. Learn how the right data strategy and a robust CDP can empower retailers to harness that value.

How a Customer Data Platform Fits In Your Tech Stack

Learn how Customer Data Platforms (CDPs) compare to DMPs, Master Data Management, Data Lakes, CRM and other systems in this free paper from the CDP Institute.

CDP Beyond Marketing: Sharing Data Across the Organization

From the CDP Institute, learn how today’s product development, sales, support & service teams can create ‘wow’ customer experiences with unified customer data

The CDP Industry in APAC

This CDP Industry report details the shifts seen in the Asia Pacific region and provides information around how the Customer Data Platform space changed

Composable or Integrated CDP?

Is an integrated or composable CDP the right choice for your business? In this paper, the CDPI discusses the many factors you should consider.

The Data-Driven Marketer’s Guide to Identity Resolution

Do you know your customers by name, cookie, email, physical address, and device? Recognizing your customers as individuals is complex but essential to today's businesses. Read more.

The CDP Value Chain: From Baseline Uses to Business Transformation

The CDP Value Chain: Gain valuable insights into CDP selection, uses, benefits, and growth opportunities in this report from Advertiser Perceptions.

Check Out The Complete Guide to Customer Data Platforms

Everything you ever wanted to know about Customer Data Platforms (CDPs) is in this guide: how they work, ROI, CDPs in personalized marketing & CX, and more.