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Driving Efficiency, Profitability, and Growth with Customer Data

By maximizing the value of customer data across your entire organization, you can drive efficiency, profitability, growth–and connected customer experiences.

What is Next-best Action In Marketing?

Next-best Action (NBA) is a strategy that helps businesses identify the most effective marketing actions to take to drive customers closer to a desired conversion event. It is designed to optimize marketing efforts and improve the return on investment (ROI) of marketing campaigns. What are the Most Popular Use Cases for NBA Models? Next-best action ... What is Next-best Action In Marketing?

How Retailers Can Maintain a Competitive Edge With Customer Data

Great customer experiences start with the right customer data strategy. Learn how retail customer data helps retailers stay competitive today, and build a foundation for tomorrow.

CDP Use Cases: Unlock Your CPG’s Growth Potential with Customer Data

It’s important to understand the CPG use cases that drive the most value from your CDP investment. Discover what's possible with Customer Data Cloud.

Embrace the Possible: Top CDP Use Cases for Auto Brands, Dealers, and OEMs

Identifying the right CDP use cases for your auto organization is the first step towards achieving ROI and ensuring a successful CDP implementation.

How to Create Customer Loyalty and Retention With an Enterprise CDP

Using an enterprise CDP like Treasure Data's can help brands derive actionable insights to boost customer loyalty and retention.

Using a CDP to Deliver Connected Healthcare Provider Experiences

Pharma brands can use a CDP to unify their data, create personalized outreach, and improve the effectiveness of their sales, marketing, and customer service teams.

Customer Data Answers National Auto Dealers’ Big Questions & Show Sales Gains

Auto dealerships and national auto brands are increasingly using customer data platforms (CDPs) to understand customer behavior, and the CDPs are getting great results, reducing ad spend & boosting conversion.

Don’t Kiss Lapsed Customers Goodbye—Win Them Back

Retail expert Nick Antoniades challenges how brands often treat “lapsed” customers and explores the alternatives. Learn the benefits of courting a “lapsed but engaged” audience and why giving up on this segment too soon is costing retailers future business.