Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Global Travel Company Powers Unforgettable Experiences with 360° Data Views
With the help of Treasure Dataʼs Customer Data Platform (CDP) powered by AWS, this travel leader centralized fragmented data into a single source of truth.
FinOps Platform Unifies 61M Records and Finds 27k Leads in 4 Weeks
Learn how a top finance operations platform uses Treasure Data CDP to unify customer profiles, enable real-time activation, and find cross-sell opportunities.
Retail Media Networks: Driving Revenue with AI, Data, and CDPs
Join our webinar on June 11 to learn how a CDP can help power RMNs to increase margins and revenue growth.
Leading Retailer Improves Customer Loyalty and Lifetime Value
A leading retailer implemented Treasure Data Customer Data Platform (CDP) to enhance customer loyalty and engagement.
15 CDP Use Cases for Financial Services
Co-produced by Treasure Data & Artefact, this guide explores what banks, insurers, brokers and investment managers should know about customer data platforms.
Subaru Data-Driven Marketing Case Study
Subaru excels in transforming auto sales with data-driven marketing, increasing ad efficacy by 14.5x and improving ROI through personalized strategies.
Retail Media Networks: Optimizing Data Partnerships with a CDP
Retailers are monetizing their data by creating retail media networks. Treasure Data's Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts.
Attribution Models: A Complete Guide for Marketers
CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.