Treasure Data Announces Support for AWS for Advertising & Marketing Initiative

New Initiative Helps Customers Provide Connected Customer Experiences and Improved Audience Engagement

MOUNTAIN VIEW, Calif., November 29, 2022 – Treasure Data™, an award-winning enterprise customer data platform (CDP) provider, today announced its support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS). The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and cost, and innovate on audience segmentation and attribution.

The AWS Advertising & Marketing initiative features services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value.

Treasure Data’s Customer Data Cloud is a highly integrated, secure, and scalable platform, built on AWS, with hundreds of integrations available with MarTech and AdTech platforms, Treasure Data makes it easier for marketers and advertisers to adopt and realize value while empowering existing customers to harness customer data insights more efficiently.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each area like Treasure Data.

“Privacy safe CDP turnkey integrations are a natural evolution in response to growing customer demand and evolving industry trends,” said John Baudino, Vice President of Partnerships and Channels at Treasure Data. “Customers are looking for ways to unify data, simplify workflows, cut waste, and optimize their customer experiences throughout their journey, and this work with AWS makes it easy for advertising and marketing customers to do exactly that.”

One benefit of migrating or building advertising and marketing workloads on the most widely adopted cloud is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third party data or tools for better managing first party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including Treasure Data

Support of the AWS for Advertising & Marketing initiative is Treasure Data’s latest advancement in supporting customers with new service capabilities. Earlier this year, Treasure Data was the only CDP selected for the launch of AWS for Automotive, an initiative to accelerate the automotive industry’s digital transformation. Treasure Data has also achieved AWS Retail Competency and AWS Data and Analytics Independent Software Vendor (ISV) Competency and offers its solutions in AWS Marketplace.


About Treasure Data
The Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales and Operations to drive personalized engagement and improve customer acquisition, sales, and retention.

Treasure Data is trusted by hundreds of Fortune 500 and Global 2000 companies, has won numerous awards, and has been named a strong performer and leader by top analyst firms. Headquartered in Mountain View, CA, Treasure Data has offices in Japan, South Korea, England and France to help leading brands around the world make the connection. To learn more, visit

Phil Lanides
PR Manager