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[Spring 2021] PLAZMA APAC
PLAZMA is a Digital Transformation Community where participants from across the Asia Pacific region and the globe can share their knowledge and experience in pioneering digital transformation across our organizations. All industries are seeing disruption from the current global Pandemic. Data and Technology has been brought to the forefront, and is driving new business innovation. Amid the challenges, companies and organizations are using this as an opportunity to reinvent themselves. How can we accelerate Digital Transformation of business, society, and ourselves? This is the question PLAZMA seeks to explore.
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Data orchestration with Treasure Data CDP
With harmonized data, your business can operate like a finely tuned instrument. From integrating millions of data points to orchestrating personalized engagement across channels, Treasure Data Customer Data Platform (CDP) can help. Watch video.
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Identity in a Cookieless World: Fireside Chat with Capgemini
By leveraging the right technology partners, companies can now enhance personalization and craft next-gen omni-channel experiences in ways not possible during the third-party cookie era. In this fireside chat featuring Capgemini, we will explore how CDPs are transforming enterprise marketing operations by focusing on some key applications in creating a probabilistic model for marketing attribution, unifying and sharing customer data.
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CDPs: The New Table Stakes for CPG Companies
Futurum Research breaks down the latest trends in the CPG industry, including why Customer Data Platforms (CDPs) are required to move to a DTC business model.
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Treasure Talks: Identity in a Cookieless World
Major web browsers have pledged to phase out third-party cookies by 2022. While there is no single replacement to the third-party cookie, Customer Data Platforms (CDPs) have become an attractive option for enterprises looking to capitalize on customer data collected from their various marketing operations.
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CDP The Natural Progression of DMP
Learn how DMP is increasingly evolving into the land of the CDP in this On Demand Webinar with Silverbullet in partnership with Treasure Data.
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CDP Introduction Webinar On Demand
A complete overview of Customer Data Platform Technology. Learn Essential Strategies for Personalizing Your Marketing with Data.
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Customer Data Platform for CPG
Brand marketing is everything for the CPG industry. Transforming products into trusted household names used to be the goal. But that’s no longer enough to win consumer engagement. Simply put, it doesn’t matter if consumers know of a brand. What’s important now is for the brand to know its consumers.
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Advertiser Perceptions: The State of CDPs
CDPs promise data integration, customer journey activation, creative personalization, and privacy compliance, but are they delivering real returns? New research from Advertiser Perceptions explores the current state of CDPs.