Report: The New HCP Customer Journey
Research from Treasure Data reveals how HCPs prefer to interact with pharma companies in a digital-first world, and how to improve the customer experience.
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How to Optimize Your First-party Data Strategy
Learn how a first-party data strategy powered by data enrichment can grow customer engagement with personalized experiences.
How a Customer Data Platform Fits In Your Tech Stack
Learn how Customer Data Platforms (CDPs) compare to DMPs, Master Data Management, Data Lakes, CRM and other systems in this free paper from the CDP Institute.
CDP Beyond Marketing: Sharing Data Across the Organization
From the CDP Institute, learn how today’s product development, sales, support & service teams can create ‘wow’ customer experiences with unified customer data
The CDP Industry in APAC
This CDP Industry report details the shifts seen in the Asia Pacific region and provides information around how the Customer Data Platform space changed
Composable or Integrated CDP?
Is an integrated or composable CDP the right choice for your business? In this paper, the CDPI discusses the many factors you should consider.
Treasure Data CDP Use Cases for Automotive
Discover leading CDP use cases for automotive brands and dealerships to maximize the value of customer data with Treasure Data Customer Data Cloud.
CDP Use Cases for Marketing, Sales, Customer Service and Operations
A definitive guide of CDP use cases for marketing, sales, customer service, and operations, powered by Treasure Data Customer Data Cloud.
Connect the Customer Journey Across All Stages
Learn what building a connected customer experience looks like across all customer journey stages & how to engage customers the way they want to be engaged.
The Data-Driven Marketer’s Guide to Identity Resolution
Do you know your customers by name, cookie, email, physical address, and device? Recognizing your customers as individuals is complex but essential to today’s businesses. Read more.