Turn Your Adwords Data into Insights
Arm Treasure Data helps you do more with Eloqua.
Google Adwords started as a simple self service platform to enable advertisers to reach people when they searched online. Today, Adwords has evolved into a full featured ad platform including text, rich media and banner ads including flexible bidding based on pay-per-click (PPC), cost-per-acquisition (CPA), or cost-per-thousand-impressions (CPM) bidding.
Eloqua is a marketing automation software-as-a-service acquired by Oracle Corporation in 2012. Their technology allowed customers to manage sales and marketing leads across an enterprise, enabling them to engage prospects at the right time in the buyer's journey. Their platform also provides some real time reporting capabilities.