Data Management Platforms (DMPs)
CDP integration of data from data management platforms (DMPs), DSPs, and other adtech and martech is critical for many marketing applications that help to automatically recognize individual customers on a huge scale. Many businesses use both DMPs and CDPs to handle advertising data unification and synchronization across multiple platforms, economically and efficiently, for impressive marketing ROI. Some marketers choose to do a full DMP data migration to a CDP, while others use both DMPs and CDPs. Arm Treasure Data CDP integrates with the most popular DMPs and DMP migration and integration software—from Adobe, LiveRamp, Salesforce DMP, Oracle Bluekai, IntimateMerger, and AudienceOne—for quick data extraction or integration, including:
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