CRM

CDP integration with CRM data provides critical insights, often making sense of customer data processed from a variety of sources. So whether you’re integrating CRM or customer support data with analytics programs or AI packages, your CDP can help with customer support data processing by using data from many sources—such as Jira, Zendesk, Zuora, and Intercom—to form complete 360-degree customer profiles. And if you’ve ever wondered which customer support applications your customers wish were automated, and when they are most likely to demand a human, check out this informative report on AI and customer service automation.