Make it Simple to Centralize all Your Tag Management Data

Simplify the task of tag management by integrating Treasure Data and Google Tag Manager, ensuring all your data is aggregated into a single place.

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Manage All Tag Data in One Place

Add new tags from one centralized location and start tracking user behavior more quickly. Want to track third-party tags? That is no longer a daydream. In just a few clicks, all your tag management data can flow to a single source of truth.

Your tags offer valuable insight into your customers’ behavior, but before the integration of Treasure Data and Google Tag Manager, collecting all of that rich data could be an onerous task. Now, at a glance, you can tell whether customers love what you are doing on your digital property or if they are unimpressed. Managing those tags is crucial to making the right marketing decisions. Google Tag Manager is one of the top tag management tools available, and its integration with Treasure Data makes it even more powerful.

Unify your data on a single platform with Treasure Data. With what result? Everything you need is just a click away.


Use Cases

Add New Tags
Quickly add new tags and begin tracking customer behavior across multiple digital properties right away.

Launch New Tags
Launch new tags with a few simple clicks to see what your customers are doing online.

Manage All the Data
Track third-party tags easily via Treasure Data’s Customer Data Platform, ensuring that you have all the web data your company needs.

Combine and Monetize Your Data

Google Tag Manager + Deep Exploration of Customer Behavior

Track tags better than ever before thanks to the integration between Treasure Data and Google Tag Manager.

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Once you see what your customers are doing, you can make better decisions and boost your profits.

Google Tag Manager + Seize New, Valuable Opportunities

Discern new and lucrative opportunities that are ground-breaking for your business with better insight into customer behaviors and patterns.

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Discover opportunities such as moving into new markets, launching new products and reaching new audiences.

Google Tag Manager + Saving Your Company Money

What if you’re doing something online your customers hate? You’ll find out quickly with tag management.

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Don’t lose (and continue to lose) money taking actions your customers don’t like. Excellent tag management saves you money.

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How it Works



Enable the Google Tag Manager Data Connector with a simple, 3 minute setup.


Unify and Analyze

Analyze your Google Tag Manager data beyond what’s possible in Google Tag Manager reporting with a few lines of SQL. Want to see what your customers are doing quickly and easily? You’ve got it with Treasure Data’s integration with Google Tag Manager. A few clicks is all it takes.

How it Works



Use Treasure Workflow to automate your analysis, save time and minimize errors. You don’t have to hunt for the data you need. It’s all right in front of you in one place.

Available Google Tag Manager Data


Standard Google Tag Objects including: URL variable, cross-domain tracking and page views.


Google Tag Objects including: any custom Google tag data created.

You're in good company

Treasure Data’s solutions are used by 4 of the 5 largest global tech companies with proven scale in managing more than 200 million events per second. These brands are a few of the happy customers who count on our complete and innovative data solutions to grow their business.

Talk with our experts

We understand that no two companies operate alike. Our professional services team can help you configure a self-managed solution that meets your budget. Our highly attentive technical support staff is always on hand whenever you need assistance.

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