Leverage the mobile app marketing cloud
Take raw data from mobile app marketing channels and calculate consumer behavior at the micro-level. Track user experience and engagement across all channels to develop a long-term picture of the customer lifecycle.
Use data insight to monetize marketing channels and improve advertising ROI. Extend your reach and influence more quickly and improve app sales. Deploy analytics that measure all data, from any platform, and begin to develop an understanding of consumer behavior that simply isn’t available from any other tool on the market.
Treasure Data extends the functionality of Apsalar by helping marketers gain insight into the people using the mobile apps – not just the overall market segment. You can use this information to upsell existing clients, reengage the uninstalled and bring back cart abandons. Treasure Data and Apsalar will help you better understand mobile app customers and help you engage them at the right time and in the right place.
Use Cases
Eliminate attribution silos
Measure attribution across more than 1,000 channels and then store and analyze the data in one central hub.
Really understand app customers
Track user experience across all channels over the long term, creating a full 360 view of the customer lifecycle.
Increase customer downloads
Use marketing data to reengage customers by improving uninstall and cart abandon rates and increase upsells to improve the numbers.
Combine and Monetize Your Data
Apsalar + Mobile App Insight
Track, analyze, monetize and store mobile app advertising metrics in a centralized hub, creating a single source of truth.
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Measure more than 1,000 channels and then analyze the data to understand and respond to customer patterns.
Apsalar + Understand Raw Data
Use Treasure Data to store raw app metrics and Apsalar to understand it and improve customer response.
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Your database marketing efforts will improve when you fully understand the motivations and behaviors of customers across all channels.
Apsalar + Improve App Engagement
Apsalar and Treasure Data help marketers know what triggers engagement by understanding long-term customer behaviors.
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Re-engage and nurture long term customer relationships with your mobile app by improving your channel-centric marketing and advertising efforts.
How it Works
Connect
Enable the Apsalar Data Connector with a simple, 3 minute setup.
Unify and Analyze
Analyze your Apsalar data beyond what’s possible in Apsalar reporting with a few lines of SQL. Apsalar captures mobile attribution data across 1,000 channels and Treasure Data integrates this information with other data bases, giving you a 360-view of individual customer engagement.
How it Works
Automate
Use Treasure workflow to automate your analysis, save time and minimize errors. No more Excel work on Sunday before the Monday team meeting.
Available Apsalar Data
Any Apsalar data including: clicks, leads, open rates, bounces, uninstalls and more.
Apsalar custom objects including: configurable attribution windows for any campaign.
You're in good company
Treasure Data’s solutions are used by 4 of the 5 largest global tech companies with proven scale in managing more than 200 million events per second. These brands are a few of the happy customers who count on our complete and innovative data solutions to grow their business.
Talk with our experts
We understand that no two companies operate alike. Our professional services team can help you configure a self-managed solution that meets your budget. Our highly attentive technical support staff is always on hand whenever you need assistance.