Subaru excels in transforming auto sales with data-driven marketing, increasing ad efficacy by 14.5x and improving ROI through personalized strategies.
Honda gains a deeper understanding of the customer journey with Treasure Data CDP.
Learn how a major automaker uses Treasure Data CDP for cross-channel personalization, lookalike targeting, lead scoring, and more.
Omnichannel marketing, predictive modeling, and audience segmentation were the start. Now data is driving customer loyalty and product design at Subaru.