Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Evaluating Data Privacy vs. Data Security: Distinctions, Connections, and Consequences
Data privacy vs. data security? No need to choose: both are essential to meet compliance and earn consumers’ trust. Maximize data potential with a solution that ensures privacy and safety. Learn more.
Unlock the Power of Patient and Provider Data With a CDP
A CDP can serve as the central nervous system for pharma and life sciences companies when managing patient and provider data securely and efficiently.
Building Trust Beyond Compliance
The U.S. is likely to see a nationwide data privacy law in the near future. The policy may be influenced by EU data privacy principles, like lawfulness, data minimization, and accountability.
Transforming Pharma and Life Sciences Experiences With the Power of Customer Data
How pharmaceutical and life science companies can unlock the value of customer data to deliver personalized healthcare provider and patient experiences.
Driving Efficiency, Profitability, and Growth with Customer Data
By maximizing the value of customer data across your entire organization, you can drive efficiency, profitability, growth–and connected customer experiences.
Understanding the Customer Journey
One of the key tactics for creating a connected customer experience is understanding the customer journey. Discover the data sources you need for a full 360-degree view of your customers.
[Infographic] 5 Best Practices for Getting the Most Value From Your Customer Data
How do you get the most value from your customer data? By following these best practices, you can ensure that your customer data is working for you and driving business growth.
Data Security and Trust Essential for Driving Data Forward in Pharma
Pharma brands must manage customer data with secure and compliant systems. Treasure Data explores how pharma companies can sure their data stays safe.
What is Next-best Action In Marketing?
Next-best Action (NBA) is a strategy that helps businesses identify the most effective marketing actions to take to drive customers closer to a desired conversion event. It is designed to optimize marketing efforts and improve the return on investment (ROI) of marketing campaigns. What are the Most Popular Use Cases for NBA Models? Next-best action ... What is Next-best Action In Marketing?