Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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How to Approach Your CDP Implementation
Explore key insights from Brandon Moore, Associate Director at Infoverity, on avoiding critical missteps and implementing successful CDP strategies that can truly elevate your data-driven customer experience initiatives.
Treasure Data MCP Server: Let Your LLM Talk to Your Data
This new open-source tool connects LLM assistants like OpenAI, Claude, and GitHub Copilot Chat directly to your Treasure Data environment.
The Allure and Illusion of Composability
Composable CDPs promise flexibility but bring risks and chaos. Learn how Treasure Data’s enterprise CDP delivers reliable scale, compliance, and stability.
Speed Up Campaign Hypotheses from 12 Weeks to 1 Week (No Time Travel Required)
Instead of months wrangling data and running manual analysis, marketing teams can now generate high-quality hypotheses grounded in behavioral signals in 1 week.
Harnessing CDPs and First-Party Data for Retail Media Networks
Discover the benefits of RMNs combined with an intelligent customer data platform (CDP).
Peek Inside Treasure Data’s Security Approach for 2+ Billion Customer Profiles
Learn how Treasure Data is committed to securing 2B+ customer profiles with AWS, strict protocols and trustworthy AI.
The Next Evolution of the CDP Starts with Intelligence
The CDP is no longer just a data pipeline. It's becoming the operating system for intelligent coordination across the enterprise.
Switching CDPs Is Hard. The CDP Trade-Up Program and Migration Agent Make It Easy.
Switching CDPs typically requires deep coordination across teams and months of engineering effort. Now with AI, Treasure Data can make the switch in 4 weeks.
Segments Aren’t Dead: Why They Still Power Customer Journey Management
Are segments going extinct in the age of the customer journey? Not quite – savvy brands will master both customer segmentation and sophisticated journeys.