Treasure Data CDP Resources

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From Proof of Concept to Global Scale: Lessons from Boehringer Ingelheim’s CDP Success

Learn how Boehringer Ingelheim, a global pharmaceutical leader, implements a unified data strategy to enhance customer experiences across 130 countries.

Planning Your Customer Data Migration: A Step-by-Step CDP Guide

Not all customer data platforms (CDPs) are created equal, and many companies find themselves outgrowing their current solution. Whether it’s limited scalability, rigid interoperability, or persistent data silos between batch and real-time data, a CDP that can’t keep pace with business growth becomes a bottleneck. It’s no surprise that CDPs are one of the most ... Planning Your Customer Data Migration: A Step-by-Step CDP Guide

The Present & Future of AI & Customer Data

Missed our webinar, The Present & Future of AI & Customer Data: Insights from Kaz Ohta, CEO of Treasure Data? Here are the key takeaways. The challenge: Disjointed customer experiences Every business interacts with customers across multiple channels—online, in-store, through customer support, and more. However, data from these interactions is often siloed across different departments, ... The Present & Future of AI & Customer Data

5 Signs It’s Time to Switch Your CDP

Don’t miss our webinar on March 26: How to Successfully Migrate to a New CDP: Lessons from the Trenches. Let’s face it: breaking up is hard to do. Especially when it comes to something as important as your customer data platform (CDP). After all, you invested time, resources, and hope into the partnership, expecting it ... 5 Signs It’s Time to Switch Your CDP

Forrester’s Joe Stanhope (Featured Speaker) on The Role of CDPs and AI Now and in the Future

Featured speaker Joe Stanhope of Forrester explains how to improve customer experiences using data platforms and AI. Learn simple ways to connect with customers across multiple devices and channels.

Partner Spotlight: Artefact Helps Deliver Enhanced Value from Your Treasure Data CDP

Discover how Treasure Data's strategic partnership with Artefact is revolutionizing personalized customer experiences at scale. Learn how this collaboration combines Treasure Data's CDP with Artefact's consultancy services to help brands maximize ROI, leverage first-party data, and deliver data-driven marketing campaigns for enhanced business value.

The Power of CDPs in the Data Layer: Insights From ITV’s Head of Data Products

ITV's Head of Data Products shares how a CDP helps unify data, improve collaboration, and drive key business outcomes. Explore their data journey and the transformative impact of a CDP.

How to Choose a CDP: 3 Shortcuts to Find Your Next Customer Data Platform

Have you decided it’s time for a customer data platform (CDP)? Or are you feeling stuck with an underperforming CDP? Either way, it’s time to take advantage of your greatest business asset – your customer data – and implement a CDP that works for your needs.  Whether you’re looking to upgrade or searching for your ... How to Choose a CDP: 3 Shortcuts to Find Your Next Customer Data Platform

Partner Spotlight: AWS Partners with Treasure Data to Help Companies Get More ROI from their CDP

Discover how Treasure Data's strategic collaboration with AWS is revolutionizing digital transformation and enhancing omnichannel customer experiences at scale.