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Building Trust Beyond Compliance

The U.S. is likely to see a nationwide data privacy law in the near future. The policy may be influenced by EU data privacy principles, like lawfulness, data minimization, and accountability.

What Is First-party Data and Why Is It So Important?

In the new digital age, centralized customer data is crucial for long-term customer engagement. It’s the key to providing superior customer service and meeting customer expectations. However, to get valuable insights from your customer data, you need an accurate snapshot of your customer—with as much information as possible. However, not all data is the same. ... What Is First-party Data and Why Is It So Important?

Transforming Pharma and Life Sciences Experiences With the Power of Customer Data

How pharmaceutical and life science companies can unlock the value of customer data to deliver personalized healthcare provider and patient experiences.

Driving Efficiency, Profitability, and Growth with Customer Data

By maximizing the value of customer data across your entire organization, you can drive efficiency, profitability, growth–and connected customer experiences.

Understanding the Customer Journey

One of the key tactics for creating a connected customer experience is understanding the customer journey. Discover the data sources you need for a full 360-degree view of your customers.

[Infographic] 5 Best Practices for Getting the Most Value From Your Customer Data

How do you get the most value from your customer data? By following these best practices, you can ensure that your customer data is working for you and driving business growth.

Data Security and Trust Essential for Driving Data Forward in Pharma

Pharma brands must manage customer data with secure and compliant systems. Treasure Data explores how pharma companies can sure their data stays safe.

What is Next-best Action In Marketing?

Next-best Action (NBA) is a strategy that helps businesses identify the most effective marketing actions to take to drive customers closer to a desired conversion event. It is designed to optimize marketing efforts and improve the return on investment (ROI) of marketing campaigns. What are the Most Popular Use Cases for NBA Models? Next-best action ... What is Next-best Action In Marketing?

Accelerate Your Customer Journey

Learn five data-driven techniques for accelerating your customer journey–and discover how a Customer Data Platform can give you the tools to create personalized, connected customer experiences.