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Should You Build vs Buy a CDP? – CDP Institute

Should you even consider building your own CDP? David Raab, CEO, CDP Institute, explains how organizations should approach the decision-making process.

5 Reasons You Can’t Miss CDP World 2024

Join CDP World 2024: Essential event for marketing/data leaders to revolutionize customer strategy with insights from top brands.

Essential CDP Use Cases for Customer Data and Analytics

What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?

Infographic: Are Brands Getting Customer Experience and AI Right?

People are open to AI's growing role in marketing. But what industries are getting it right, and how can brands improve the customer experience? See the data.

How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you’ll miss a critical feature that makes the difference between a good return on marketing investment (ROMI) and seeing red in the project payback column? Concerned that you don’t know what ... How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

What is GRC, and How Does It Enable Cybersecurity?

Establishing a governance, risk management, and compliance (GRC) framework aligns operations with business goals - while managing risks and regulatory needs.

What the Rise of In-Store Pickup Means for Retail & AOV

How can retailers with brick-and-mortar stores better compete for consumers? Increasingly, Buy Online, Pick Up in Store (BOPUS)—sometimes abbreviated BOPUIS or BOPIS—has become a compelling answer to this all-important question, and a way that retailers can fight back. Retailers can no longer rely on selling products to consumers—who increasingly see going to the store as ... What the Rise of In-Store Pickup Means for Retail & AOV

Treasure Data Live Connect with Zero Copy: Efficient Data Movement for the Enterprise

Announcing Live Connect, a zero-copy feature within Treasure Data CDP purpose built for the rigorous and unique demands of the enterprise. Simplify data movement between your data warehouse and our CDP.

Top CDP Use Cases and How To Develop Them

Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.