Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Top 6 Customer Data Visualization Tools for Marketers
When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.
How to Choose the Right CDP: Why Integrations Matter
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here's five things you should look out for when choosing the right CDP for you.
Retail Media Networks: Optimizing Data Partnerships with a CDP
Retailers are monetizing their data by creating retail media networks. Treasure Data's Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP
There’s a lot of complexity involved in bringing new campaigns to life. Even with a best-in-class CDP like Treasure Data, the planning alone – who to target, what to say, when to send, where to engage – can take weeks to months. Think about the back-and-forth that happens between your team and partners to bring ... The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP
How to Launch a Customer Data Platform Pilot Program
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here's what you need to know to successfully test your CDP use cases.
A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts.
Consent Management, Data Privacy and Your Customer Data Platform
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
Attribution Models: A Complete Guide for Marketers
CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.
Making Better Inventory Decisions with Customer Data
Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.