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  • Treasure Data CDP

The Allure and Illusion of Composability

Composable CDPs promise flexibility but bring risks and chaos. Learn how Treasure Data’s enterprise CDP delivers reliable scale, compliance, and stability.

Speed Up Campaign Hypotheses from 12 Weeks to 1 Week (No Time Travel Required)

Instead of months wrangling data and running manual analysis, marketing teams can now generate high-quality hypotheses grounded in behavioral signals in 1 week.

Harnessing CDPs and First-Party Data for Retail Media Networks

Discover the benefits of RMNs combined with an intelligent customer data platform (CDP).

Peek Inside Treasure Data’s Security Approach for 2+ Billion Customer Profiles

Learn how Treasure Data is committed to securing 2B+ customer profiles with AWS, strict protocols and trustworthy AI.

The Next Evolution of the CDP Starts with Intelligence

The CDP is no longer just a data pipeline. It's becoming the operating system for intelligent coordination across the enterprise.

Switching CDPs Is Hard. The CDP Trade-Up Program and Migration Agent Make It Easy.

Switching CDPs typically requires deep coordination across teams and months of engineering effort. Now with AI, Treasure Data can make the switch in 4 weeks.

Segments Aren’t Dead: Why They Still Power Customer Journey Management

Are segments going extinct in the age of the customer journey? Not quite – savvy brands will master both customer segmentation and sophisticated journeys.

The Complete Guide to Customer Journey Mapping

Customer journey mapping can help your business keep your business agile in the face of change. Learn what a customer journey map is and how it works.

3 Ways Condé Nast Personalized Customer Journeys with Treasure Data

Explore three impactful campaigns the media giant launched using Treasure Data to drive customer acquisition and boost loyalty.