Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
- Filter by Resource Type
- Analyst Reports
- Articles
- Blog
- Case Studies
- Cheatsheets
- Events
- Reports
- Webinars
- Filter by Industry
- Automotive
- CPG
- Entertainment & Media
- Financial Services
- Healthcare
- Retail
- Technology
- Travel & Hospitality
- Filter by Topic
- AI & Machine Learning
- CDP
- CDP Use Cases
- Company News
- Customer Data Strategy
- Customer Service
- Data Privacy & Security
- Marketing
- Partners
- Treasure Data CDP
Customer Data Answers National Auto Dealers’ Big Questions & Show Sales Gains
Auto dealerships and national auto brands are increasingly using customer data platforms (CDPs) to understand customer behavior, and the CDPs are getting great results, reducing ad spend & boosting conversion.
Partner Spotlight: How Leverage Lab Helps Marketers Get the Most Value Out of Their Data
Leverage Lab experts AnnMarie Wills and John Haake discuss the best CDP use cases, including those in media & entertainment, and how to improve CDP ROI.
Why Data Mining Is Key to Successful Segmentation
Nick Antoniades: Successful marketers go beyond typical segmentation strategies to glean surprising, profitable new insights from data mining & data analytics. Customer data platforms to avoid targeting errors.
Don’t Kiss Lapsed Customers Goodbye—Win Them Back
Retail expert Nick Antoniades challenges how brands often treat “lapsed” customers and explores the alternatives. Learn the benefits of courting a “lapsed but engaged” audience and why giving up on this segment too soon is costing retailers future business.
Treasure Data: Looking Back at 2021
2021 has been a record year for Treasure Data with accelerated customer growth, continued product innovation and the launch of new product offerings
Security Update on Second Log4j Vulnerability
Treasure Data responds to a second Log4j security vulnerability. Unlike the earlier, critical vulnerability associated with Log4j (CVE-2021-44228), this second vulnerability is rated as low severity.
Security Update on Log4j 0-Day Vulnerability
Treasure Data responds to the Log4j security vulnerability. No evidence of any impact has been found on the confidentiality, integrity, or availability of data stored in the Treasure Data platform.
Partner Spotlight: Are CDPs Replacing CRM & Penetrating Midmarket? Allant Expert Perspective
Allant’s SVP of marketing, Stephanie Meade, discusses top trends in personalized marketing, digital transformation, location-based marketing, and geotargeting. She also explains hot trends in marketing.
Retailers, Your Contact Strategy Needs Machine Learning—and a CDP
As a retailer, you have an advantage few industries share—direct interactions with customers. But without a clear strategy for leveraging customer data, much of it will go to waste. Find out how machine learning can help.