Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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7 Data-Driven Ways to Improve Customer Journey Orchestration
Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences.
Report: ‘Chaotic’ Customer Journeys Reveal Data Management Challenges
New research from Treasure Data reveals how companies are redefining what customer journey management means across their organizations to deliver more personalized omnichannel customer experiences.
Weighing Customer Insights vs Market Research to Optimize Marketing Results
Companies use both market research and customer insights to inform their business decisions and improve their bottom lines. Though similar, they contribute different values to businesses seeking to optimize marketing results. Let’s take a look at the benefits of customer insights versus market research. Customer Insights vs. Market Research Market research is abundant and plentiful. ... Weighing Customer Insights vs Market Research to Optimize Marketing Results
Redefining the Automotive Industry Through Customer Centricity
Recently at Digital Shift and Reuters Automotive 2021, industry leaders like Stellantis, Hyundai, and TrueCar shared how they’ve shifted gears to focus on customer centricity and delivering a highly personalized buying experience.
What Is Customer Experience Management? And Why Does It Matter?
Customer Experience Management (CXM) is the art of understanding and anticipating customer behavior to create the best CX. Good CXM strategies provide personal, scalable CX that can be refined in real time. Here’s how.
CX Analytics: Measuring and Improving Customer Experience
Improving Customer Experience (CX) starts with measurement. Smart measurement and analysis of your customer data can help your brand find new ways to attract and retain customers. Here’s what you need to know.
Customer Experience vs. User Experience, and How Customer Data Improves Both
Customer experience (CX) and user experience (UX) are intertwined yet distinct concepts. Understand the subtle differences, how each influences the other, and how customer data and CDPs help improve both.
What Is Customer Experience? Redefining CX
While the definition of customer experience (CX) is simple, managing it is anything but. Each CX at every touch point in the customer journey is a pass/fail test. Find out how changing consumer expectations are redefining CX.
Marketing that Works: Multi-touch Attribution (MTA) with Shapley Values Tells Marketers What Works Best
Which marketing channels work best? Multi-touch attribution (MTA), available with Treasure Data CDP, analyzes Shapley values to tell you what’s effective. Read real-world MTA use cases with CDPs to learn more.