Treasure Data Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
- Filter by Resource Type
- Analyst Reports
- Articles
- Blog
- Case Studies
- Cheatsheets
- Events
- Reports
- Sales Sheets
- Webinars
- Filter by Industry
- Automotive
- CPG
- Entertainment & Media
- Financial Services
- Healthcare
- Retail
- Technology
- Travel & Hospitality
- Filter by Topic
- AI & Machine Learning
- CDP
- CDP Use Cases
- Company News
- Customer Data Strategy
- Customer Service
- Data Privacy & Security
- Marketing
- Partners
- Treasure Data CDP
How to Quantify the Value of Customer Data
An organization's most valuable asset is its customer data. Learn how you can quantify the value of your customer data and how to best secure it.
How Food & Beverage Brands Can Build Customer Loyalty By Leveraging Data
Research from WBR Insights reveals how food & beverage brands can build loyalty and deliver personalized experiences and lasting value through the use of customer data.
Scaling CDP Use Cases With a Customer Data Maturity Model
Building an effective CDP use case roadmap starts by understanding your customer data maturity. Treasure Data's customer data maturity model can help.
How to Fix Your Customer Journey Optimization Strategy
Are you maximizing benefits from customer journey orchestration? Avoid these five common pitfalls to understand where your customer journey optimization strategy can go wrong–and how to fix it.
The Difference Between First-party, Second-party, and Third-party Data
What’s the difference between zero-party data, first-party data, second-party data, and third-party data? And why do you need to collect all data responsibly?
Understanding the Customer Journey
One of the key tactics for creating a connected customer experience is understanding the customer journey. Discover the data sources you need for a full 360-degree view of your customers.
Accelerate Your Customer Journey
Learn five data-driven techniques for accelerating your customer journey–and discover how a Customer Data Platform can give you the tools to create personalized, connected customer experiences.
How CPG Brands Can Master the Art of Decision-making With Connected Data
CPG industry experts weigh in on how brands can unlock the power of data to better understand their customers and drive better business decisions.
Mapping the Customer Decision Journey To Improve Your Marketing
Learn how mapping out the customer decision journey can help you improve your marketing, optimize the customer experience, and drive more conversions.