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OEMs need CDP for customer centricity at scale

This whitepaper discusses connecting disparate data into actionable insights, so automotive companies can create customer-centricity at scale.

The CPG Guide to Digital Transformation

Learn how leading CPG brands leverage customer data to improve customer experience, drive brand loyalty & meet their DTC marketing objectives today & in the future.

The New Playbook For Data-driven Retail

Customer data has become more complex and valuable. Learn how the right data strategy and a robust CDP can empower retailers to harness that value.

How to Optimize Your First-party Data Strategy

Learn how a first-party data strategy powered by data enrichment can grow customer engagement with personalized experiences.

CDP Beyond Marketing: Sharing Data Across the Organization

From the CDP Institute, learn how today’s product development, sales, support & service teams can create ‘wow’ customer experiences with unified customer data

Composable or Integrated CDP?

Is an integrated or composable CDP the right choice for your business? In this paper, the CDPI discusses the many factors you should consider.

Connect the Customer Journey Across All Stages

Learn what building a connected customer experience looks like across all customer journey stages & how to engage customers the way they want to be engaged.

Are Customer Data Platforms Delivering on Their Big Promises?

New research explores if CDPs are delivering on their promises of data integration, customer journey activation, creative personalization, and privacy compliance.

5 Common Customer Data Problems & How To Fix Them

Here, we explore some of the common customer data problems companies face, and steps to take to improve data quality with a customer data platform.