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Connect the Customer Journey Across All Stages

Learn what building a connected customer experience looks like across all customer journey stages & how to engage customers the way they want to be engaged.

Are Customer Data Platforms Delivering on Their Big Promises?

New research explores if CDPs are delivering on their promises of data integration, customer journey activation, creative personalization, and privacy compliance.

5 Common Customer Data Problems & How To Fix Them

Here, we explore some of the common customer data problems companies face, and steps to take to improve data quality with a customer data platform.

How to Quantify the Value of Customer Data

An organization's most valuable asset is its customer data. Learn how you can quantify the value of your customer data and how to best secure it.

How Food & Beverage Brands Can Build Customer Loyalty By Leveraging Data

Research from WBR Insights reveals how food & beverage brands can build loyalty and deliver personalized experiences and lasting value through the use of customer data.

Scaling CDP Use Cases With a Customer Data Maturity Model

Building an effective CDP use case roadmap starts by understanding your customer data maturity. Treasure Data's customer data maturity model can help.

How to Fix Your Customer Journey Optimization Strategy

Are you maximizing benefits from customer journey orchestration? Avoid these five common pitfalls to understand where your customer journey optimization strategy can go wrong–and how to fix it.

The Difference Between First-party, Second-party, and Third-party Data

What’s the difference between zero-party data, first-party data, second-party data, and third-party data? And why do you need to collect all data responsibly?

What Is First-party Data and Why Is It So Important?

In the new digital age, centralized customer data is crucial for long-term customer engagement. It’s the key to providing superior customer service and meeting customer expectations. However, to get valuable insights from your customer data, you need an accurate snapshot of your customer—with as much information as possible. However, not all data is the same. ... What Is First-party Data and Why Is It So Important?