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Should You Build vs Buy a CDP? – CDP Institute

Should you even consider building your own CDP? David Raab, CEO, CDP Institute, explains how organizations should approach the decision-making process.

Data-Driven Customer Service is Essential For Great CX – Here’s Why

Learn why customer service so important for customer experience, and how you can develop the right data management strategies to empower your support teams.

Leveraging Data and Digital to Transform Automotive Marketing

Leveraging Data and Digital to Transform Automotive Marketing

The ROI in a Customer Data Platform

Forrester Consulting calculated a 802% customer data platform ROI for companies using Treasure Data’s enterprise CDP.

Know When a CDP Upgrade Is Overdue

A CDP upgrade resolves long-standing legacy system pitfalls like limited functionality and weak competitive advantage.

How to Apply Marketing Analytics

Learn how to reduce acquisition costs, increase lifetime value and improve retention with this practical how-to guide.

Winterberry Group Report: Demystifying The Data Layer

“Demystifying The Data Layer: The Transformation Of Marketing Data Infrastructure” is a report published by Winterberry Group and sponsored by Treasure Data.