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The ROI in a Customer Data Platform

Forrester Consulting calculated a 802% customer data platform ROI for companies using Treasure Data’s enterprise CDP.

Know When a CDP Upgrade Is Overdue

A CDP upgrade resolves long-standing legacy system pitfalls like limited functionality and weak competitive advantage.

How to Apply Marketing Analytics

Learn how to reduce acquisition costs, increase lifetime value and improve retention with this practical how-to guide.

Winterberry Group Report: Demystifying The Data Layer

“Demystifying The Data Layer: The Transformation Of Marketing Data Infrastructure” is a report published by Winterberry Group and sponsored by Treasure Data.

CDP Use Cases for Travel and Hospitality

How travel & hospitality brands can build effective customer journeys, cut costs, and improve marketing effectiveness with a customer data platform.

How CPGs Can Win at DTC with Customer Data

Customer Data Platforms (CDPs) and the unified customer profiles they create—turbocharge CPG direct-to-consumer (DTC) marketing with targeted, segmented appeals that sell.

Unlocking Consumer Situationships

Discover how to leverage consumer situationships for better decisions. Discover insights, trends, and strategies in our latest marketing report