Treasure Data Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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From Guesswork to Growth: Meet the Multi-Touch Attribution Agent
Unlock the power of the Treasure Data AI Agent Foundry and the Multi-Touch Attribution Agent to improve marketing and CX experiences, and boost ROI.
Accelerating CDP Adoption: 8 Lessons From Informa’s Success
Learn how Informa achieved 70% CDP adoption with 8 key strategies. Overcome challenges & drive success with your CDP implementation.
3 Essential Success Criteria for a New CDP
Looking for a customer data platform (CDP) upgrade? Follow these three key categories of success requirements to find the right platform.
Segments Aren’t Dead: Why They Still Power Customer Journey Management
Are segments going extinct in the age of the customer journey? Not quite – savvy brands will master both customer segmentation and sophisticated journeys.
40 Migrations Later: Top Tips from CDP Replacement Experts
Two martech leaders share best practices from their experience helping 40 brands transition from legacy CDPs to platforms that deliver measurable outcomes.
Lessons from Condé Nast: 5 Tips to Unite Teams Around a CDP
Ian Phillips, CRM Data Manager at Condé Nast, shares the company’s customer data journey since implementing Treasure Data CDP.
Planning Your Customer Data Migration: A Step-by-Step CDP Guide
This blog breaks down the key steps and best practices for a smooth CDP migration, so your business can make the leap with confidence.
5 Signs It’s Time to Switch Your CDP
Let’s face it: breaking up is hard to do. Especially when it comes to something as important as your customer data platform (CDP). After all, you invested time, resources, and hope into the partnership, expecting it to unleash the full potential of your customer data. But now, it’s starting to feel like the relationship is ... 5 Signs It’s Time to Switch Your CDP
The Power of CDPs in the Data Layer: Insights From ITV’s Head of Data Products
ITV's Head of Data Products shares how a CDP helps unify data, improve collaboration, and drive key business outcomes. Explore their data journey and the transformative impact of a CDP.