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Personalization on Tap: How the Beverage Industry Turns Data Into Profits

For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for beverage companies.

Need to Shift Your CPG Strategy? 3 Ways to Maximize CPG ROI

CPG brands are adjusting to changing consumer needs—and speed matters for companies that want to stay relevant. Here are three Customer Data Platform (CDP) initiatives that can help CPGs maximize ROI and connect with consumers.

How Customer Data Platforms Future-Proof the CPG Industry: 3 Aspirational Goals to Consider

How can you be sure your technology investments are future-proof? One approach: start with your company’s aspirational goals and make sure your investments can help—not hinder—meeting them.

The Best RFP for CPG Manufacturers Choosing a Customer Data Platform (CDP)

CPG manufacturers are making big investments to leverage customer data. This ready-to-use CDP RFP template—with more than 200 questions—is designed to get you the answers you need to pick the right CDP for your business.

Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide

Accurate, detailed, and up-to-date data is key to build and nurture ongoing relationships with your customers. Find out how to make the complex process of data enrichment automatic and continuous.

[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)

Is your goal to improve ad campaigns or uplevel the entire customer experience? This infographic will give you a visual guide to understand how both DMPs and CDPs handle customer data, but for different purposes.

What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

Ever wonder why a campaign fizzled or a particular offer unexpectedly sent sales through the roof? It might be your data; if it’s not clean or timely, it could be costing you money and customers or causing you to miss some of your best opportunities. And if you’re not relying on accurate, real-time customer data ... What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

CDP Buyer’s Guide: Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

In this time of technology-driven disruption in every industry, companies are realizing that their competitive market position relies heavily on how well they can engage, service, and delight both prospects and existing customers. To do this, it’s critically important they understand who their customers are, what each customer’s journey looks like, and how to give ... CDP Buyer’s Guide: Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

How to Choose the Right CDP

As businesses increasingly use customer data to personalize customer journeys, they’re finding it takes a lot of AI, data-handling expertise, and sheer algorithmic and computational power to efficiently create perfect profiles in near real time. So if you don’t yet fully understand how a customer data platform (CDP) can transform your customer experiences and your ... How to Choose the Right CDP