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Data Warehouse Platform vs. Customer Data Platform

By working together, a data warehouse platform and a customer data platform can help maximize the value of a company's data assets.

Impending Boom: The Customer Data Platform Market Sees More Growth Ahead

The customer data platform market is driven by businesses' need for a modern data solution in an increasingly digitized environment.

Connected Customer Data: A Golden Opportunity for Pharma Marketers

Learn how pharma companies can use data to elevate real-time clinical decision making and to sharpen connections with clients to drive better patient outcomes.

How to Get the Most Value From Your CDP Today–And Tomorrow

Check out key highlights from the recent Advertiser Perceptions report on the CDP Value Chain to learn about CDP selection, uses, benefits, and growth opportunities.

Customer Data Platform Evaluation: A How-To Guide

Check out these features when evaluating customer data platforms: omnichannel data collection, customer profile unification, and user-friendliness.

Measuring Customer Loyalty: A Complete Guide

Brands can measure brand loyalty by tracking metrics like NPS, CLV, upsell ratio, and customer loyalty index (CLI), among others.

The Many Benefits of Customer Loyalty For Your Brand

The many benefits of customer loyalty include improved customer engagement, increased sales and revenue, and higher customer lifetime value.

The Power of Retail Data Analytics: Increase Sales and Improve Operations

Retail data analytics uses data to help retail players personalize CX, optimize logistics/supply chain, and manage pricing for increased sales.

Using Customer Loyalty Analytics To Drive Retention for Your Business

Customer loyalty analytics can give brands insight into user behavior and help drive retention using data and loyalty metrics.