Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
- Filter by Resource Type
- Analyst Reports
- Articles
- Blog
- Case Studies
- Cheatsheets
- Events
- Reports
- Webinars
- Filter by Industry
- Automotive
- CPG
- Entertainment & Media
- Financial Services
- Healthcare
- Retail
- Technology
- Travel & Hospitality
- Filter by Topic
- AI & Machine Learning
- CDP
- CDP Use Cases
- Company News
- Customer Data Strategy
- Customer Service
- Data Privacy & Security
- Marketing
- Partners
- Treasure Data CDP
Biggest Customer Data Platform Challenges—And How To Solve Them
Customer data platform challenges include an inability to scale, difficulty extracting data from sources, and failure to deliver actionable insights.
Comparing Customer Data Platforms vs. Marketing Automation For Improving the Customer Experience
Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business.
Six Things to Consider When Evaluating CDP Integrations
Without integrations, a CDP is little more than an expensive database. So how do you make sure a CDP will integrate with your entire tech stack? Here's what you need to know about CDP integrations.
CRM vs. CDP: How to Get the Most Out of Both
CRM vs. CDP: This infographic shows similarities and differences of Customer Relationship Management (CRM) systems and Customer Data Platforms (CDPs).
How to Use a Customer Data Platform for a Better Marketing Strategy
Did you know that high-growth companies use customer data in more creative ways than their lower-growth peers? According to Deloitte’s 2022 Global Marketing Trends, 51% of CMOs from high-growth companies use customer data to deliver personalized content (using dynamic creative optimization) versus only 36% of lower-growth companies. They also use customer data to serve personalized ... How to Use a Customer Data Platform for a Better Marketing Strategy
Why Data Mining Is Key to Successful Segmentation
Nick Antoniades: Successful marketers go beyond typical segmentation strategies to glean surprising, profitable new insights from data mining & data analytics. Customer data platforms to avoid targeting errors.
Retailers, Your Contact Strategy Needs Machine Learning—and a CDP
As a retailer, you have an advantage few industries share—direct interactions with customers. But without a clear strategy for leveraging customer data, much of it will go to waste. Find out how machine learning can help.
[Infographic] Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?
Better understand how car companies like Subaru and Maruti Suzuki use proven martech to accelerate both near-term profits and long-term digital transformation—to become truly data-driven, customer-first auto businesses.
CPG Analytics: A Quick-start Guide
How are CPG companies accelerating digital transformation? Customer data platforms (CDPs) & CPG analytics are closing data gaps that have long been industry barriers to understanding consumers. The result? More popular products.