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Don’t Lose Track of Your Customers! Create Unified Customer Profiles with a CDP

What’s a unified customer profile, and why should you care? It’s a question many CMOs and other marketing professionals wrestle with, even if they’ve never heard the term...

6 Steps for Using Customer Data Analytics to Optimize Your Customer Experience

What’s so important about customer experience? Why does it matter to your bottom line? Today, companies are increasingly recognizing that a fast, streamlined, and engaging customer experience gives them a significant competitive advantage. However, a large percentage are still stumped as...

The Success of Your Cross-sell / Upsell Strategy Relies on Customer Data

Increasing Share of Wallet Through Cross-Sell and Upsell This is the third post in our blog series on the Fundamentals of Disruptive Marketing, which explores how technology and innovation are combining to increase the effectiveness of traditional marketing tactics. Cross-selling and upselling are traditional merchandising strategies employed by retail and eCommerce marketers. These strategies are ... The Success of Your Cross-sell / Upsell Strategy Relies on Customer Data

4 Challenges Marketers Face Moving from Segmentation to (More Effective) Lookalike Audiences

This is post #2 in the The Fundamentals of Disruptive Marketing blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disruption across industries.

Fundamentals of Disruptive Marketing: Predicting and Minimizing Churn

The Fundamentals of Disruptive Marketing is a blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disruption across industries...

Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program

Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, which can then be used to personalize marketing and recommendations, which in turn makes customers happier and increases loyalty. It’s the quintessential symbiotic relationship for ... Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program

How to Use Data to Expand the Lifetime Value of a Customer

CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack as much punch. But for many organizations, getting an accurate read on CLTV is difficult because customer ... How to Use Data to Expand the Lifetime Value of a Customer

What is Multi-Touch Attribution?

Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale. Attribution is the science of determining what caused a sale. We call the common method of counting the last thing a customer did before they made a purchase, say clicking ... What is Multi-Touch Attribution?

Learn SQL by Calculating Customer Lifetime Value Part 1: Setup, Counting and Filtering

Motivation As far as technical skills go, SQL is a really nice skill to have for product managers and product marketers. Instead of constantly running into performance issues in Excel or begging “technical” people to look stuff up for you, you can get answers to your questions directly from data. Unfortunately, good, non-encyclopedic resources for ... Learn SQL by Calculating Customer Lifetime Value Part 1: Setup, Counting and Filtering