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How Auto Firms Use CDPs & Data to Fuel Car Sales

Automakers & dealerships such as Subaru and Maruti Suzuki are using customer data platforms (CDPs) to personalize customer experiences, see who’s a serious prospect, and close more sales and add-on deals.

Omnichannel vs. Multi-Channel Attribution: What’s the Difference?

Who made the sale? And what made customers buy? Businesses typically use one of two different models—omnichannel attribution and multi-channel attribution—to answer these questions. What’s the difference? Multi-channel attribution focuses on which channel was most effective, or which touches were most effective within each channel. In contrast, omnichannel attribution—which builds more sophisticated models analyzing all ... Omnichannel vs. Multi-Channel Attribution: What’s the Difference?

Sustainability IS Still Marketable—Here’s How Customer Data Helps

In the era of Covid-19, can you find new customers that care about health consciousness, sustainability, low carbon footprints, and the environment? That’s an interesting, potentially revenue-enhancing question for many brands and retailers.

How Does Multi-Touch Attribution Work? And What Convinced the Customer to Buy?

What worked best in your last marketing campaign? Which customer touches were most influential in getting customers to buy? Here’s how multi-touch attribution helps you answer these complicated questions.

How to Make Your Marketing Emails Undeletable with Customer Data

Wonder how to make your marketing emails undeletable? As consumer expectations keep rising, sending hyper-personalized communications based on customer data is one of the best ways to delight your customers.

The Omniscience Option: Next-best-action Recommendations that Work

Next-best-action prediction is as close to omniscience as marketers are likely to get in this lifetime. Its aim is to use data-driven insights and analytics to predict the next action to take, whether the application is a support/customer service call or a marketing or social media campaign. Often called “next-best-action decisioning,” it’s been a marketing ... The Omniscience Option: Next-best-action Recommendations that Work

5 Geo-targeting Success Stories (and What You Can Learn From Them)

Location, location, location. Smart marketers know that geotargeting represents a huge opportunity to increase customer conversion. Location-based advertising (LBA) has long been known to be an effective technique for reaching the right audience at the right time with the right offer. According to researcher BIA/Kelsey, location-based ad spending in the U.S. will grow to $38.7 ... 5 Geo-targeting Success Stories (and What You Can Learn From Them)

What’s the Difference? Customer Loyalty vs. Customer Retention

The swipe of a credit card and the delivery of a confirmation email does not mark the end of a customer-to-brand relationship. In fact, it’s only the very beginning. Guiding your customers through a successful, omnichannel customer experience is step one. Gaining customer loyalty—not just retention—is step two. And really, it’s less a step than ... What’s the Difference? Customer Loyalty vs. Customer Retention

7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization

It’s morning. Your alarm plays your favorite song. You reach for your phone, which brightens when you grab it. You check the notifications that came in overnight and the multitude of personal and work-related emails, each greeting you by first name (even if you don’t know the sender). Alexa tells you the weather and plays ... 7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization