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Making Better Inventory Decisions with Customer Data 

Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.

Essential CDP Use Cases for Customer Data and Analytics

What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?

What the Rise of In-Store Pickup Means for Retail & AOV

How can retailers with brick-and-mortar stores better compete for consumers? Increasingly, Buy Online, Pick Up in Store (BOPUS)—sometimes abbreviated BOPUIS or BOPIS—has become a compelling answer to this all-important question, and a way that retailers can fight back. Retailers can no longer rely on selling products to consumers—who increasingly see going to the store as ... What the Rise of In-Store Pickup Means for Retail & AOV

Top CDP Use Cases and How To Develop Them

Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.

Honda India Unifies Customer Data Across Six Business Lines

Honda gains a deeper understanding of the customer journey with Treasure Data CDP.

SCI’s First Year with a CDP

Learn how in just a few months with a CDP, North America’s largest funeral provider saw up to 43% more website conversions, 2x more form fills, and streamlined lead routing for 4,000 sales reps across 100 different markets.

Retail Brief Ep. 3: How Companies like Sam’s Club have adapted

On-Demand

Mapping the Customer Journey Toward Acquisition: Improve Your Lead Generation

A CDP helps translate the customer journey into greater acquisition through dynamic personalization and consumer insights activation.

Understanding the Customer Journey Toward Brand Loyalty

CDP helps brands understand the customer journey and align the right brand actions to build customer loyalty.