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Understanding the Customer Journey Toward Brand Loyalty

CDP helps brands understand the customer journey and align the right brand actions to build customer loyalty.

How To Leverage Customer Journey-Based Advertising

Brands can use Treasure Data's CDP to leverage customer journey-based advertising to fine-tune targeting, boost ROI, and cut costs.

Customer Data Unification

Learn how customer data unification uses integrated customer data to create unified, omnichannel customer profiles.

Customer Data Personalization & Activation

Learn how to use personalized customer data to boost acquisition, improve CX, engage in real time and increase upsells and cross sells.

How to Apply Marketing Analytics

Learn how to reduce acquisition costs, increase lifetime value and improve retention with this practical how-to guide.

Credit Saison Case Study

Learn how Credit Saison creates unified profiles from multiple disparate data sources, reduces campaign segmentation times and ensures global data privacy and security compliance with Treasure Data CDP.

CDP Use Cases to Drive Efficiency, Profitability and Growth

A definitive guide of CDP use cases for marketing, sales, customer service, and operations, powered by Treasure Data Customer Data Cloud.

CDP Use Cases for Travel and Hospitality

How travel & hospitality brands can build effective customer journeys, cut costs, and improve marketing effectiveness with a customer data platform.

CDP for Contact Center Success

Learn the importance of making customer data and personalized recommendations visible to contact center agents—and how a CDP makes this possible.