See Customer Data Platform in action: Connecting eCommerce, mobile, in store, and contact center experiences

Treasure Bikes is a fictional bicycle retailer with brick-and-mortar shops, an eCommerce website, and a mobile app. Their Customer Data Platform (CDP) has allowed them to create a single customer view, understand consumer’s propensity to purchase, and most importantly, mobilize their campaigns to deliver relevant and contextual offers to the customer.

In this demo, Neill Brookman, Director of Solutions Engineering at Treasure Data, provides a deep dive of CDP use cases following the prospect’s engagement journey. Highlights include:

• Matching offer to channel and engagement stage based on predictive analytics
• Connecting online with offline experiences, including contact centers
• Cross-sell using insights from a single customer view with real-time data