A consolidated, actionable view of your customer data

Total Data Management

It’s no secret. Organizations that leverage customer data for decision making increase their competitive advantage. We’re talking about a complete understanding of your customer for real-time, actionable intelligence. You know this is what you need to do, but the complexity of total customer data management makes this no simple task.

So, how many data silos do you have?

To help solve this problem, 451 Research and Treasure Data bring you a look at a total data management strategy and outline the key components you need to unify your data to create a 360° view of your customer.

Things to consider
  • Are you able to access edge data and put it into action quickly?
  • How do you merge that data with other data sources and develop correlations for actionable intelligence?
  • How do you make big data accessible to the right people at the right time?
Table of Contents
  • The Changing Face of Data Management
  • Continuous Data Integration
  • Data Preparation, Data Governance and the Data Lake
  • A Single View of Data and a 360° View of Your Customer

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Luiz Gama, Senior Global Martech Manager, AB InBev

“Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”

Luiz Gama

Senior Global Martech Manager, AB InBev

Saito Kazutaka, General Manager of Digital Innovation, Subaru

“The volume and variety of data we collect helps Subaru build customer loyalty and distinguish our brand for success in a highly competitive transportation market.”

Saito Kazutaka

General Manager of Digital Innovation, Subaru