A consolidated, actionable view of your customer data

Total Data Management

It’s no secret. Organizations that leverage customer data for decision making increase their competitive advantage. We’re talking about a complete understanding of your customer for real-time, actionable intelligence. You know this is what you need to do, but the complexity of total customer data management makes this no simple task.

So, how many data silos do you have?

To help solve this problem, 451 Research and Treasure Data bring you a look at a total data management strategy and outline the key components you need to unify your data to create a 360° view of your customer.

Things to consider
  • Are you able to access edge data and put it into action quickly?
  • How do you merge that data with other data sources and develop correlations for actionable intelligence?
  • How do you make big data accessible to the right people at the right time?
Table of Contents
  • The Changing Face of Data Management
  • Continuous Data Integration
  • Data Preparation, Data Governance and the Data Lake
  • A Single View of Data and a 360° View of Your Customer

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“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”

JOHNNY KAMEL

Digital Analytics Lead

“Treasure data has great flexibility when it comes to schemas, we can load new data sources with minimum engineering time. This has a huge impact when it comes to building new processes. The engineering team can accomplish so much more work with fewer resources.”

JEAN-MICHEL CABRERA

Game Analytics - Business Intelligence Architect/Developer

“Treasure Data has allowed our team to make data-driven decisions for product enhancements. Mining data efficiently means the difference between spending time on projects we know our users will want vs. hoping we deliver. ”

NADENE EVANS

SEO Manager

“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”

MARK CHILES

Chief Digital Officer/SVP, Digital