The ROI in a Customer Data Platform

Investing in customer data management is a sure path to success.

Organizations in many different industries are finding big value by unifying and processing information through an enterprise customer data platform, or CDP. Here are just a few examples from some of the clients we have the pleasure of working with:

  • In a single campaign, Subaru used our enterprise CDP to generate a 15% conversion rate increase—and $26 million in sales.
  • By using our CDP to improve targeting and personalization, lifestyle retailer Muji increased in-store revenue by 46%.
  • Shiseido, the multinational cosmetics company, uses the Treasure Data enterprise CDP to increase customer retention and saw an overall increase in revenue of 11% after one year.

The ROI in a Customer Data Platform

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Data Definitely Drives Revenue

Complex enterprises are at a disadvantage if they can’t get a handle on their data. According to a joint survey between Treasure Data and Forbes Insights, the challenges that prevent U.S. marketers from making better use of customer intelligence include the following:

  • Outdated technology
  • Siloed applications and data
  • Lack of quality data

Fortunately, these challenges can be overcome—and new opportunities exploited—with the adoption of an enterprise CDP. The natural evolution of CRM systems and data management platforms, CDPs unify data from disparate silos in a single, centralized repository, providing a 360-degree view of each customer, each lead—even each anonymous web visitor.

The examples at the top of this page show how just a few of our clients have used our enterprise CDP to gain market share and increase revenue. Download the paper now to get more details, and discover other examples you can use to generate enthusiasm for what’s possible in your own organization.Whether you are looking to grow by increasing your conversion rate, acquiring more customers, convincing your customers to buy more from you, or any combination of these, our enterprise CDP can improve the metrics that matter most to your business.

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