See How Enterprises Like Yours Win (and Lose) with Omnichannel Personalization

Forbes Insights Report: The Clear Path to Personalization

Deliver Superior Experiences, One Customer at a Time

Personalization has become table stakes. But the actual tactics—what works and what doesn’t—remain an obscure art. Arm Treasure Data and Forbes Insights surveyed 200 marketing decision makers at global enterprises to find out how they prioritize, budget, implement, and measure their personalization efforts.

This report outlines the clear path to success from the marketing executives Forbes calls personalization leaders. Before you nail down your own strategy and investments (or if you need to course correct your current plan), find out:

  • What works and how much budget it takes
  • Which major obstacles could stand in your way
  • Which technology investments are essential
  • How personalization impacts the revenue targets for leaders versus all the rest
  • And more …

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“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”

JOHNNY KAMEL

Digital Analytics Lead, Outcome Health

Vinaybabu Raghunandha Naidu

“Treasure Data solves the most challenging connectivity problems between data acquisition and data formatting to relational databases. It is used all over the organization including developers, analysts and business users.”

VINAYBABU RAGHUNANDHA NAIDU

Software Engineer - Big Data Platform, Wish

“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”

MARK CHILES

Chief Digital Officer/SVP, Digital, Hart Energy