See How Enterprises Like Yours Win (and Lose) with Omnichannel Personalization

Forbes Insights Report: The Clear Path to Personalization

Deliver Superior Experiences, One Customer at a Time

Personalization has become table stakes. But the actual tactics—what works and what doesn’t—remain an obscure art. Treasure Data and Forbes Insights surveyed 200 marketing decision makers at global enterprises to find out how they prioritize, budget, implement, and measure their personalization efforts.

This report outlines the clear path to success from the marketing executives Forbes calls personalization leaders. Before you nail down your own strategy and investments (or if you need to course correct your current plan), find out:

  • What works and how much budget it takes
  • Which major obstacles could stand in your way
  • Which technology investments are essential
  • How personalization impacts the revenue targets for leaders versus all the rest
  • And more …

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Luiz Gama, Senior Global Martech Manager, AB InBev

“Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”

Luiz Gama

Senior Global Martech Manager, AB InBev

Saito Kazutaka, General Manager of Digital Innovation, Subaru

“The volume and variety of data we collect helps Subaru build customer loyalty and distinguish our brand for success in a highly competitive transportation market.”

Saito Kazutaka

General Manager of Digital Innovation, Subaru