Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed
A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement.
Future-Proofing Your Data Governance Strategy
With increased data volumes, complicated data ecosystems, and ever-shifting regulatory standards, your business needs a data governance strategy to manage data controls and expose potential risks.
Biggest Customer Data Platform Challenges—And How To Solve Them
Customer data platform challenges include an inability to scale, difficulty extracting data from sources, and failure to deliver actionable insights.
Find Your Inner Data and Take Precision Marketing to the Next Level
This article was originally published in Pharmaphorum on May 24, 2022. Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeable reservoirs of data remain unseen and untapped to commercial operations, allowing insights, opportunities, and efficiencies to leak away. Organizations are missing out on the ability ... Find Your Inner Data and Take Precision Marketing to the Next Level
Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking
Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation.
Comparing Customer Data Platforms vs. Marketing Automation For Improving the Customer Experience
Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business.
Why You Need a Consumer Data Privacy Policy
Consumer privacy compliance continues to become more complicated for businesses as more states introduce state-specific privacy laws. In fact, according to a study by the Information Technology and Innovation Foundation (ITIF), the complex patchwork of different and sometimes conflicting state privacy laws could cost U.S. businesses more than $1 trillion over 10 years. In addition ... Why You Need a Consumer Data Privacy Policy
7 Data-Driven Ways to Improve Customer Journey Orchestration
Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences.
Six Things to Consider When Evaluating CDP Integrations
Without integrations, a CDP is little more than an expensive database. So how do you make sure a CDP will integrate with your entire tech stack? Here's what you need to know about CDP integrations.