Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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7 Data-Driven Ways to Improve Customer Journey Orchestration
Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences.
Six Things to Consider When Evaluating CDP Integrations
Without integrations, a CDP is little more than an expensive database. So how do you make sure a CDP will integrate with your entire tech stack? Here's what you need to know about CDP integrations.
Partner Spotlight: How Versium Boosts Marketing Engagement With Identity Mapping
With so much digital noise out there, how can marketers connect with the right customers? Find out how our technology partner, Versium, is using identity mapping to help marketers boost engagement.
Trifecta Nutrition Uses Enterprise CDP to Power Fast Growth
Entrepreneurs: Here’s how DTC meals co. Trifecta Nutrition uses a customer data platform (CDP) to understand its clientele, customize meal plans & training plans, cut churn, feed growth, & persuade investors.
Partner Spotlight: How 55 Helps Brands With Responsible Data Management, Activation, and Privacy
With great data comes great responsibility. Find out how 55 and Treasure Data are partnering to empower clients in responsible data management and activation across verticals and customer touchpoints.
Report: ‘Chaotic’ Customer Journeys Reveal Data Management Challenges
New research from Treasure Data reveals how companies are redefining what customer journey management means across their organizations to deliver more personalized omnichannel customer experiences.
CRM vs. CDP: How to Get the Most Out of Both
CRM vs. CDP: This infographic shows similarities and differences of Customer Relationship Management (CRM) systems and Customer Data Platforms (CDPs).
How to Use a Customer Data Platform for a Better Marketing Strategy
Did you know that high-growth companies use customer data in more creative ways than their lower-growth peers? According to Deloitte’s 2022 Global Marketing Trends, 51% of CMOs from high-growth companies use customer data to deliver personalized content (using dynamic creative optimization) versus only 36% of lower-growth companies. They also use customer data to serve personalized ... How to Use a Customer Data Platform for a Better Marketing Strategy
Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment
Customer Data Platforms are well-positioned to solve complex data challenges with actionable results across the entire organization. At a time when customers are looking for personalized experiences, along with evolving regulations that focus on protecting data privacy, organizations need strong data and marketing operations in place that help transform customer insights into exceptional customer experiences ... Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment