The Marketer’s Guide to GDPR

In this white paper written by Arm Treasure Data’s Marketing Director of ABM, you will gain an understanding about the challenges GDPR brings for roles associated with marketing and sales, and offers advice on how to update communication channels to align with the new rules and regulations.

Marketer's Guide to GDPR

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This white paper will give you a practical pathway to:

  • Segmenting and synchronizing your databases
  • Capturing and managing consent and other privacy preferences
  • Running opt-in (“permission passing”) campaigns
  • Working with GDPR-compliant vendors
  • Managing inbound leads
  • Managing opt outs and other individual rights
  • Outbound marketing tactics
  • Considerations for advertising and data management platforms (DMPs)