The Marketer’s Guide to GDPR

Learn how to align with new GDPR rules around user communication and user consent. Transform GDPR marketing and sales challenges into growth opportunities.

Marketer's Guide to GDPR

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This white paper will give you a practical pathway to:

  • Segmenting and synchronizing your databases
  • Capturing and managing consent and other privacy preferences
  • Running opt-in (“permission passing”) campaigns
  • Working with GDPR-compliant vendors
  • Managing inbound leads
  • Managing opt outs and other individual rights
  • Outbound marketing tactics
  • Considerations for advertising and data management platforms (DMPs)