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CPG Brands: Use CDPs to Get the Consumer Data You Need for DTC Success

CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consumer (DTC) channels.

Lion Case Study

Learn how CPG company Lion uses Treasure Data CDP for predictive analytics and advanced segmentation, unification of fragmented data, and to improve loyalty programs for high-value customers.

Personalization on Tap: How the Beverage Industry Turns Data Into Profits

For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for beverage companies.

Need to Shift Your CPG Strategy? 3 Ways to Maximize CPG ROI

CPG brands are adjusting to changing consumer needs—and speed matters for companies that want to stay relevant. Here are three Customer Data Platform (CDP) initiatives that can help CPGs maximize ROI and connect with consumers.

How Customer Data Platforms Future-Proof the CPG Industry: 3 Aspirational Goals to Consider

How can you be sure your technology investments are future-proof? One approach: start with your company’s aspirational goals and make sure your investments can help—not hinder—meeting them.

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