Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Harnessing CDPs and First-Party Data for Retail Media Networks
Discover the benefits of RMNs combined with an intelligent customer data platform (CDP).
Agile Marketing with a CDP: Insights from an Industry Leader
Discover how Constellation Brands leverages a CDP to drive agile marketing strategies for iconic beverage brands like Modelo and Corona.
Turning Customer Data into a Company-Wide Asset: Insights from Nestlé
Discover how Nestlé is using a CDP to transform customer data into a company-wide asset that breaks down silos and drives business strategy.
Making Better Inventory Decisions with Customer Data
Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.
Shiseido Interactive Beauty Case Study
Learn how CPG company Shiseido Interactive Beauty uses Treasure Data CDP to gain a deeper customer understanding and provide personalized customer experiences.
A Global Approach to Data Governance
Treasure Data’s Helen Huang outlines challenges and steps enterprises can take to achieve global data privacy and governance in this article for VentureBeat.
How CPGs Can Win at DTC with Customer Data
Customer Data Platforms (CDPs) and the unified customer profiles they create—turbocharge CPG direct-to-consumer (DTC) marketing with targeted, segmented appeals that sell.
Navigating the Consumer Landscape in 2024
Explore data-driven insights. Learn how the C-suite is navigating challenges, embracing invisible customer experiences, and leveraging AI.
Data is Overwhelming—It Doesn’t Have to Be
How CDPs can help consumer goods companies tap into their existing data, create a comprehensive customer view, and put insights into action.