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Harnessing CDPs and First-Party Data for Retail Media Networks

Discover the benefits of RMNs combined with an intelligent customer data platform (CDP).

Agile Marketing with a CDP: Insights from an Industry Leader

Discover how Constellation Brands leverages a CDP to drive agile marketing strategies for iconic beverage brands like Modelo and Corona.

Turning Customer Data into a Company-Wide Asset: Insights from Nestlé

Discover how Nestlé is using a CDP to transform customer data into a company-wide asset that breaks down silos and drives business strategy.

Making Better Inventory Decisions with Customer Data 

Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.

Shiseido Interactive Beauty Case Study

Learn how CPG company Shiseido Interactive Beauty uses Treasure Data CDP to gain a deeper customer understanding and provide personalized customer experiences.

A Global Approach to Data Governance

Treasure Data’s Helen Huang outlines challenges and steps enterprises can take to achieve global data privacy and governance in this article for VentureBeat.

How CPGs Can Win at DTC with Customer Data

Customer Data Platforms (CDPs) and the unified customer profiles they create—turbocharge CPG direct-to-consumer (DTC) marketing with targeted, segmented appeals that sell.

Navigating the Consumer Landscape in 2024

Explore data-driven insights. Learn how the C-suite is navigating challenges, embracing invisible customer experiences, and leveraging AI.

Data is Overwhelming—It Doesn’t Have to Be

How CDPs can help consumer goods companies tap into their existing data, create a comprehensive customer view, and put insights into action.

Transform customer data into your most valuable business asset