Treasure Data CDP Resources

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How Auto Firms Use CDPs & Data to Fuel Car Sales

Automakers & dealerships such as Subaru and Maruti Suzuki are using customer data platforms (CDPs) to personalize customer experiences, see who’s a serious prospect, and close more sales and add-on deals.

Maruti Suzuki India Ltd. Case Study

Maruti Suzuki drives results, cuts ad spending, and creates profitable customer journeys with Treasure Data.

How Millennials and Customer Data Are Changing the Car-Buying Experience

Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience.

The Auto Industry, CDPs & the New Car Buying Experience

Long before the pandemic, the automotive industry was already looking down the road of widespread disruption. How can the entire multifaceted auto industry benefit from a fundamental shift in the car-buying process?

Subaru Case Study

Learn how CPG company Trifecta uses Treasure Data CDP to identify propensity to buy, enhanced customer lists, personalized marketing, and loyalty and retention.

Transform customer data into your most valuable business asset