Surviving the IoT data deluge
Whitepaper: How Marketers Can Survive The IoT Data Deluge
Most marketers today already struggle to keep up with the waves of data that web sites, CRM, email, and mobile apps capture about their customers. The good news is, they’ve increasingly adopted systems like Customer Data Platforms to help. The bad news is, a deluge of additional data will soon make many of today’s customer data systems obsolete.
In partnership with David Raab, president and founder of CDP Institute, this white paper covers:
- What is different about IoT Data?
- IoT marketing applications
- Requirements for processing IoT Data
- Walks through two IoT Use Cases
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“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”
Digital Analytics Lead, Outcome Health
“Treasure Data solves the most challenging connectivity problems between data acquisition and data formatting to relational databases. It is used all over the organization including developers, analysts and business users.”
Software Engineer - Big Data Platform, Wish
“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”
Chief Digital Officer/SVP, Digital, Hart Energy