Surviving the IoT data deluge

Whitepaper: How Marketers Can Survive The IoT Data Deluge

Most marketers today already struggle to keep up with the waves of data that web sites, CRM, email, and mobile apps capture about their customers. The good news is, they’ve increasingly adopted systems like Customer Data Platforms to help. The bad news is, a deluge of additional data will soon make many of today’s customer data systems obsolete.

In partnership with David Raab, president and founder of CDP Institute, this white paper covers:

  • What is different about IoT Data?
  • IoT marketing applications
  • Requirements for processing IoT Data
  • Walks through two IoT Use Cases

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“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”

JOHNNY KAMEL

Digital Analytics Lead

“Treasure data has great flexibility when it comes to schemas, we can load new data sources with minimum engineering time. This has a huge impact when it comes to building new processes. The engineering team can accomplish so much more work with fewer resources.”

JEAN-MICHEL CABRERA

Game Analytics - Business Intelligence Architect/Developer

“Treasure Data has allowed our team to make data-driven decisions for product enhancements. Mining data efficiently means the difference between spending time on projects we know our users will want vs. hoping we deliver. ”

NADENE EVANS

SEO Manager

“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”

MARK CHILES

Chief Digital Officer/SVP, Digital