Surviving the IoT data deluge
Whitepaper: How Marketers Can Survive The IoT Data Deluge
Most marketers today already struggle to keep up with the waves of data that web sites, CRM, email, and mobile apps capture about their customers. The good news is, they’ve increasingly adopted systems like Customer Data Platforms to help. The bad news is, a deluge of additional data will soon make many of today’s customer data systems obsolete.
In partnership with David Raab, president and founder of CDP Institute, this white paper covers:
- What is different about IoT Data?
- IoT marketing applications
- Requirements for processing IoT Data
- Walks through two IoT Use Cases