Want to Win New Sales? Share Customer Data

Collective Intelligence: How Brands and Retailers Both Win with Data-sharing

Retailers and brands are increasingly engaging in co-marketing campaigns with pooled customer data to boost customer satisfaction and conversion rates. Sharing data can help create more accurate predictive models and improve customer journeys. But how do retailer CMOs and brand directors surmount customer data-sharing problems and combine forces successfully?

This Retail Customer Experience report reveals:

    • Top 3 customer data sharing roadblocks—and how to handle them
    • Unifying online and in-store data—for accurate, complete, “golden” customer profiles
    • What customer trust is worth—plus, how to preserve it while you securely share customer data
    • How Customer Data Platforms (CDPs) help with data sharing—with everything from predictive analytics to attribution models to retail customer experiences that sell

Bonus: How a global beauty brand used predictive analytics, loyalty-program customer data, and a CDP to put a beautiful face on its sales and profits.

Don’t miss the opportunity to unify your data in profitable retailer-brand partnerships. Get the free Retail Customer Experience report.

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“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”

JOHNNY KAMEL

Digital Analytics Lead, Outcome Health

Vinaybabu Raghunandha Naidu

“Treasure Data solves the most challenging connectivity problems between data acquisition and data formatting to relational databases. It is used all over the organization including developers, analysts and business users.”

VINAYBABU RAGHUNANDHA NAIDU

Software Engineer - Big Data Platform, Wish

“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”

MARK CHILES

Chief Digital Officer/SVP, Digital, Hart Energy