Forbes Insights

Data Versus Goliath

Customer Data Strategies to Disrupt the Disruptor

The age of digital disruption continues to turn entire industries on their heads. Enabled by the latest digital and cloud-based platforms, savvy players are entering new markets with new data-driven strategies. They are leveraging customer data – both new and existing – to innovate through on a more comprehensive view of the customer.

This global survey, conducted by Forbes Insights and Treasure Data, polled 400 executives across key industries to shed light on the significant pressures and opportunities executives are experiencing as a result of the explosion of customer information across new channels. We examine market-leading strategies for getting a handle on data and using it to company’s advantage before it’s too late.

Where does your company stand on the spectrum of enterprises poised to be disruptors in customer experience? Take our short quiz to find out how you stack up against your peers.

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Key findings include:

  • Only 13% of organization express a high degree of confidence that they are making the most of their available data.
  • Risk of digital disruption is high. More than half of executives say the risks of digital disruption are high, and many are already feeling the impact directly in their businesses.
  • Although most executives believe a customer-data-driven enterprise is about empowering employees. Only 14% actually give employees full autonomy to act on data insights.

For more on what it takes to succeed in today’s hypercompetitive and hyperconnected digital economy, download the report today.

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“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”

JOHNNY KAMEL

Digital Analytics Lead, Outcome Health

Vinaybabu Raghunandha Naidu

“Treasure Data solves the most challenging connectivity problems between data acquisition and data formatting to relational databases. It is used all over the organization including developers, analysts and business users.”

VINAYBABU RAGHUNANDHA NAIDU

Software Engineer - Big Data Platform, Wish

“Treasure Data has allowed our team to make data-driven decisions for product enhancements. Mining data efficiently means the difference between spending time on projects we know our users will want vs. hoping we deliver. ”

NADENE EVANS

SEO Manager, Course Hero

“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”

MARK CHILES

Chief Digital Officer/SVP, Digital, Hart Energy