Customer Data Platforms: Proving the Power of Your Content AND Your Ad Impact
What if you could prove to potential advertisers how much your ads and content are worth? What if you had the data to show that your media content drives engagement, consideration, and ultimately, sales? And what if you could effectively double your saleable ad inventory through up-to-the-minute, personalized targeting of your readers and viewers?
That’s the magic of the Treasure Data Enterprise Customer Data Platform (CDP), and it’s why so many games publishers, ad agencies, and content/media companies are turning to this groundbreaking cloud solution. It unifies data about readers’ and viewers’ behavior and builds complete profiles of every reader and viewer, including data from:
- Web browsing
- Social media data and other content
- Mobile apps
- Responses to surveys and promotions
- Search and buying histories
- Historical data
- Third-party data from partners and vendors
- Marketing analytics data
- Programmatic advertising campaigns
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We can show you how to:
- Get data to help you define your strategy in the programmatic ad buying era
- Beat new advertising threats like Amazon and programmatic ad vendors at their own game, with the data you need for advertising ROI analysis
- See the benefits of a CDP vs. programmatic approach to ad buying and ROI
- Understand how much ads are REALLY worth to your ad buyers, with marketing analytics data
- See whether your content or ad was what probably triggered a purchase
- Get reliable data analytics for advertising, to deliver advertising ROI analysis
- Get data to refine media, content and viewership to increase engagement and craft personalized, targeted and monetizable experiences
- Handle mobile device data for data analytics for mobile advertising and motivating consumers to respond to ads
Game publishers, ad agencies, and large business publishing companies are already using the Treasure Data CDP platform to thrive in today’s cutthroat competition. Shouldn’t you know what they do?
“Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”
Luiz Gama
Senior Global Martech Manager, AB InBev
“The volume and variety of data we collect helps Subaru build customer loyalty and distinguish our brand for success in a highly competitive transportation market.”
Saito Kazutaka
General Manager of Digital Innovation, Subaru