How CDPs Help Publishers Track Every Omnichannel Customer Journey

Customer Data Platforms: Proving the Power of Your Content AND Your Ad Impact

What if you could prove to potential advertisers how much your ads and content are worth? What if you had the data to show that your media content drives engagement, consideration, and ultimately, sales? And what if you could effectively double your saleable ad inventory through up-to-the-minute, personalized targeting of your readers and viewers?

That’s the magic of the Treasure Data Enterprise Customer Data Platform (CDP), and it’s why so many games publishers, ad agencies, and content/media companies are turning to this groundbreaking cloud solution. It unifies data about readers’ and viewers’ behavior and builds complete profiles of every reader and viewer, including data from:

  • Web browsing
  • Social media data and other content
  • Mobile apps
  • Responses to surveys and promotions
  • Search and buying histories
  • Historical data
  • Third-party data from partners and vendors
  • Marketing analytics data

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We can show you how to:

  • Get data to help you define your strategy in the programmatic ad buying era
  • Beat new advertising threats like Amazon and programmatic ad vendors at their own game, with the data you need for advertising ROI analysis
  • Understand how much ads are REALLY worth to your ad buyers, with marketing analytics data
  • See whether your content or ad was what probably triggered a purchase,
  • Get reliable data analytics for advertising, to deliver advertising ROI analysis
  • Get data to refine media, content and viewership to increase engagement and craft personalized, targeted and monetizable experiences
  • Handle mobile device data for data analytics for mobile advertising and motivating consumers to respond to ads

Games publishers, ad agencies, and large business publishing companies are already using Treasure Data CDP technology to thrive in today’s cutthroat competition. Shouldn’t you know what they do?

“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”

JOHNNY KAMEL

Digital Analytics Lead, Outcome Health

Vinaybabu Raghunandha Naidu

“Treasure Data solves the most challenging connectivity problems between data acquisition and data formatting to relational databases. It is used all over the organization including developers, analysts and business users.”

VINAYBABU RAGHUNANDHA NAIDU

Software Engineer - Big Data Platform, Wish

“Treasure Data has allowed our team to make data-driven decisions for product enhancements. Mining data efficiently means the difference between spending time on projects we know our users will want vs. hoping we deliver. ”

NADENE EVANS

SEO Manager, Course Hero

“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”

MARK CHILES

Chief Digital Officer/SVP, Digital, Hart Energy