Identity in a Cookieless World

Fireside Chat with Capgemini

By leveraging the right technology partners, companies can now enhance personalization and craft next-gen omni-channel experiences in ways not possible during the third-party cookie era. In this fireside chat featuring Capgemini, we will explore how CDPs are transforming enterprise marketing operations by focusing on some key applications in creating a probabilistic model for marketing attribution, unifying and sharing customer data.

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